Strategy + Innovation
I like identifying opportunities in businesses and working with stakeholders to come up with solutions. This work includes helping small businesses launch, get noticed, and develop new revenue streams. In 2011 I noticed small businesses were in need of services they weren't ready to provide in-house: staffing, management of non-primary revenue streams, and event production and promotion. I created Bash Collective to address these needs. Examples of our clients include:
- Fashion designer Joynoelle, managing her CMS, building out her online shop (Shopify), producing lookbooks, managing editorial involvement, and planning and promoting fashion shows from 2012-2014
- Stylist, floral designer, and influencer, Munster Rose, providing B2B delivery and set-up and tear-down services as well as supplementary B2C services directly to her clients
- Upscale consignment and interiors company M.G. Dispatchery creating business plan, identity, website, and social media presence
Geography is a study of the production of space. So, while it might not be intuitive that someone would transition out of academic and strategic research to create a wedding venue, for me it's an extension of that work. I set out to create a new place for folks who didn't fit into the traditional wedding mold. Juliane James Place served as that space for over 50 couples and their people over the past six years.
My experience producing that space, combined with my background in qualitative and quantitative research, led to helping multiple non-profit theaters, including the Southern Theater, generate additional revenue using their space for events. I worked with the Machine Shop to determine if turning the space into an event space made sense. This work included calculating start-up costs, running comp analyses, suggesting pricing structures and policies, and making use suggestions.
We are always capable of improving on what is. If we look past habitual, repetitive acts of doing, possibilities for advancing communications, processes and products reveal themselves. In order for this process to be considered innovation (n.) it needs to add economic or emotional value to the user or business, or disrupt previous ontologies or epistemologies.
Innovation needs to be chronicled and systemized wherever possible. We need to focus just as much on not reinventing inventing as we do on not reinventing the wheel. Fleshing out ideas and mapping out all the physical or metaphoric spaces in which they fruit is second nature to me as a researcher. My creativity enables me to live on the edge of the thinking box. I can think inside it or outside it without much effort. My passion as a creative researcher and love of what I do compels me to create systems for innovation. I want my focus to be on innovating as much as possible, not remembering how we made progress prior.