Alyson Newquist

Abridged


Professional experience

RENTIVIST | Co-Founder | 2014 to 2017

I conceived of Rentivist, a sharing economy, web application to connect those who had stuff to rent, with those who were looking to rent it.

RESEARCH

  • Conducted sector, market, and competitive analysis
  • Created personas for B2B and B2C users
  • Synthesized findings to inform brand, UX, and communications strategy

ANALYTICS + ANALYSIS

  • Planned and conducted user testing throughout application lifecycle
  • Implemented Google Analytics and Tag Manager
  • Produced reports from heat mapping and visitor recording
  • Analyzed existing data from analytics and user databases to map user trends
  • Extrapolated quantitative user data to create a more functional user database

PRODUCT STRATEGY + INTERACTION DESIGN

  • Developed operational and growth plans
  • Created site map, process flows, sketches, initial wireframes, specifications, and taxonomical hierarchies for the categorical, search-centered software
  • Informed and directed product pivots
  • Planned and managed integrations
  • Creative Direction
  • Created brand identity including logo, imagery, and identity
  • Created site and marketing copy

BASH COLLECTIVE | Owner | 2012 to 2016

Bash Collective operated as a venue consulting and event design company focused on strategic analysis and creative production and alteration of spaces.

  • Conducted qualitative and quantitative analyses
  • Advised on inclusions, pricing structures, and operational modes
  • Strategized on design and space use and expense optimization
  • Created promotional plans
  • Developed new revenue streams
  • Devised management plans

JULIANE JAMES PLACE | Owner | 2010 to Present

Juliane James Place is a wedding venue and gathering space created to disrupt traditional venue offerings in the upper Midwest.

  • Researched real estate, location, space use, and municipal ordinances
  • Created desired (and less desired) user personas
  • Executed branded plan of promotion and communications
  • Accomplished goal of filling limited annual bookings with ideal clients
  • Garnered regional and national “best of” accolades

SERVICE EMPLOYEES INTERNATIONAL UNION | Strategic Researcher | 2007 to 2011

SEIU is the second largest labor union in the United States.

  • Conducted corporate research, industry analysis
  • Developed and implemented strategies to advance union goals
  • Analyzed the financial records and policies of public agencies and publicly-funded private agencies
  • Creatively applied traditional and non-traditional research methods
  • Identified industry trends to develop innovative policy and regulatory strategies
  • Applied research findings to move campaigns and communication strategies forward 

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EDUCATION

Masters of Arts, Cultural Geography
Maxwell School, Syracuse University, Syracuse, NY

Bachelors of Arts, University Studies
Southern Illinois University, Carbondale, IL