Alyson Newquist


Professional experience

RENTIVIST | Co-Founder | 2014 to 2017

I conceived of Rentivist, a sharing economy, web application to connect those who had stuff to rent, with those who were looking to rent it.


  • Conducted sector, market, and competitive analysis
  • Created personas for B2B and B2C users
  • Synthesized findings to inform brand, UX, and communications strategy


  • Planned and conducted user testing throughout application lifecycle
  • Implemented Google Analytics and Tag Manager
  • Produced reports from heat mapping and visitor recording
  • Analyzed existing data from analytics and user databases to map user trends
  • Extrapolated quantitative user data to create a more functional user database


  • Developed operational and growth plans
  • Created site map, process flows, sketches, initial wireframes, specifications, and taxonomical hierarchies for the categorical, search-centered software
  • Informed and directed product pivots
  • Planned and managed integrations
  • Creative Direction
  • Created brand identity including logo, imagery, and identity
  • Created site and marketing copy

BASH COLLECTIVE | Owner | 2012 to 2016

Bash Collective operated as a venue consulting and event design company focused on strategic analysis and creative production and alteration of spaces.

  • Conducted qualitative and quantitative analyses
  • Advised on inclusions, pricing structures, and operational modes
  • Strategized on design and space use and expense optimization
  • Created promotional plans
  • Developed new revenue streams
  • Devised management plans

JULIANE JAMES PLACE | Owner | 2010 to Present

Juliane James Place is a wedding venue and gathering space created to disrupt traditional venue offerings in the upper Midwest.

  • Researched real estate, location, space use, and municipal ordinances
  • Created desired (and less desired) user personas
  • Executed branded plan of promotion and communications
  • Accomplished goal of filling limited annual bookings with ideal clients
  • Garnered regional and national “best of” accolades

SERVICE EMPLOYEES INTERNATIONAL UNION | Strategic Researcher | 2007 to 2011

SEIU is the second largest labor union in the United States.

  • Conducted corporate research, industry analysis
  • Developed and implemented strategies to advance union goals
  • Analyzed the financial records and policies of public agencies and publicly-funded private agencies
  • Creatively applied traditional and non-traditional research methods
  • Identified industry trends to develop innovative policy and regulatory strategies
  • Applied research findings to move campaigns and communication strategies forward 

Download my resume



Masters of Arts, Cultural Geography
Maxwell School, Syracuse University, Syracuse, NY

Bachelors of Arts, University Studies
Southern Illinois University, Carbondale, IL